Work Overview:

For ETHR LAB, located near the vibrant Oakbrook Center, we revitalized their brand with a comprehensive Branding Kit designed to reflect their cutting-edge wellness and aesthetic services. This project involved upgrading their Brand Guidelines, enhancing their social media presence with targeted designs, refining their print materials, and creating versatile Canva templates for ongoing use. We focused on aligning the visual and communicative aspects of the brand with its mission, ensuring a consistent tone of voice and visual identity that resonates with health-conscious individuals and everyday athletes.

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Objectives:

1. The primary objectives for the ETHR LAB Branding Kit project were to:• Strengthen ETHR LAB's brand identity by updating the Brand Guidelines to reflect modern design trends and wellness aesthetics.
2. Enhance engagement on social media platforms through tailored design elements that communicate the spa’s high-tech wellness services.
3. Ensure consistency across all print and digital materials, reinforcing the brand’s mission and values.
4. Clearly define the brand's tone of voice to convey a sense of professionalism, innovation, and care in every communication.
5. Provide ETHR LAB with Canva templates that empower them to create consistent, high-quality posts independently, enhancing their ability to manage their brand's visual content efficiently.

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Scope of Work:

Our scope of work for the ETHR LAB Branding Kit included:

• Brand Guidelines Upgrade: Revamping the guidelines to incorporate the latest design standards and ensure uniformity in all visual and textual communications.
• Social Media Design: Creating engaging and visually appealing graphics and layouts that enhance online interaction and reflect the brand’s high-tech approach to wellness.
• ‍Print Design: Producing high-quality print materials that are both informative and visually consistent with the brand’s updated aesthetic.
• ‍Canva Templates: Developing easy-to-use Canva templates that allow the ETHR LAB team to quickly produce new social media posts and marketing materials without external assistance.
• ‍Brand Mission and Tone of Voice: Articulating a clear and resonant brand mission, coupled with a consistent tone of voice that appeals to the target audience and enhances brand recognition.This comprehensive branding effort has equipped ETHR LAB to better connect with their audience, communicate their unique value propositions, and stand out in the competitive wellness industry, while providing them with the tools to maintain and update their brand presence as needed.

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