Re:BootHUB is a team of crisis operators who step in when companies hit chaos — and turn it into structure, speed, and measurable results.
Our task was to create a brand identity that captures this spirit of clarity and action: bold, focused, and systemic.

The logo symbolizes a reboot switch — a moment of transition where disorder turns into direction. The entire visual system reflects precision and control: a balanced grid, confident typography, and a high-contrast color palette built around deep navy, black, and blue gradients.

We designed a brandbook covering every touchpoint — from logo usage and type hierarchy to social media, merchandise, and print.
The result is a brand that feels disciplined and strong, yet flexible enough to adapt across formats — mirroring Re:BootHUB’s own ability to bring order to complexity.